Tours of Nottingham (The Nottingham Heroes and Villains Tour, Tours of Nottingham and other tour titles on this site are trading names of Jenny Cross Ltd., Registered in England & Wales No. 4939178, Registered Office: c/o Higson & Co. Accountants, White House, Wollaton Street, Nottingham NG1 5GF, herein after referred to as “we“, “us”) are committed to protecting and respecting your privacy.

This privacy policy sets out how we use and protect any information that you give us when you use this website. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 19/05/2018.

What we collect

The only information we gather about you personally is what you may enter into our Contact Form, when you are requesting information or to contact us (usually your name, email, message and maybe phone number) or, what details we may need from you by phone when you book a Tour. See also our Cookie Policy, which covers anonymous information (i.e. no personal details about you) gathered during your visit to our site.

What we do with the information we gather


Website Contact Form:

We will not use your details for any other reason than to contact you to answer your enquiry. We will not send you information you have not asked for and we will never pass your details to any third party unless required by law to do so. Your details will not be entered into any other software or database.

This Contact Form information, while personal and needing to be kept private, is not considered highly sensitive or high risk, such as credit card information or medical records might be. Basic security measures are therefore considered adequate to protect this information. Our Contact Form does not ask for any information which would not normally be given by you in a simple email to us. As with most websites, us providing this Contact Form simply takes the place of us just giving you our email address, and it is not in any way intended as a data collection exercise.

The information you enter will be received by us as an email. We will then store that email as we would any other email in our email client (a program such as Outlook, ‘Mail’ on a Mac, Thunderbird, or similar). That email will be kept in our email program (and any backups made of it, either to hard disk or secure online storage) until we delete it. We have no set schedule for deleting old emails, so the email containing your Contact Form details may be kept on our system for some time.

A copy of your Contact Form will also be stored by our website software in its ‘back end’, which is only accessible to a person who has password access to our website, usually restricted to ourselves and our web designer. This copy will be deleted either during routine maintenance of our website or when the website itself is deleted. We take steps to ensure that our website is safe from hacking, so your Contact Form details should remain secure on our website server.

When making a Booking:

In addition to the above, if you make a Tour booking, your basic details (such as name and phone number) may also be kept in a paper diary and/or a private online calendar (such as Microsoft Outlook calendar). This is essential for our ‘core business purposes’. Paper-based records may be kept for around 2 years for accounting purposes, and then disposed of by secure shredding. Online calendar entries may be kept indefinitely.

Links to other websites

Our website may contain links to other websites. If you use these links to leave our site, you should note that we do not have any control over that other website. We cannot therefore be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such ‘third party’ sites are not governed by this privacy policy. You should exercise caution and look at the privacy policy statement applicable to the third party website in question.

Data Protection Act 1998 & GDPR

Jenny Cross Ltd. only processes personal data for ‘core business purposes’. We do not use, collect or store any personal data for marketing purposes.

If you would like a copy of the information we hold about you, please email us. However, please note that all the information we hold about you was entered by you into our Contact Form, or given by you, by phone, when making a booking and is very basic.

If you believe that any information we are holding on you is incorrect or incomplete, please contact us.